My next adventure

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TL;DR: After almost 8 months of personal exploration and nonstop travel, I’m off to a new adventure.

When I left Mapme, I had no idea what my next move would be. The years prior had always been about taking the best opportunities and going full steam ahead. The second I finished high school I did exactly that. I joined an accelerator, worked at a startup, served in an intelligence division in the Israeli military, spent some time at a VC firm, launched side projects with friends, organized meetups and spent years working on Mapme. One thing always led to the next.

For the first time in my life I asked myself questions I’d never thought about before. Where should I be? What should I do? What are my goals? Everything was up in the air.

Like every former Israeli soldier, I bought a ticket to somewhere far away with no real plan. I landed in Bangkok and spent months traveling between Chiang Mai, Pai, Hanoi, Sapa, Hoi An, De Nang and Shanghai. I went hiking and motorbiking with hostel friends from Germany, Canada and Australia. I ran into former colleagues from the military in Vietnamese rice fields and Thai villages. I tried my best to disconnect.

After moving around Asia for a few months and getting very sick twice, I decided to switch continents. At the start of my trip I had this idea that I’d figure out my life while traveling, but honestly, I finished with even more unanswered questions.

I went back to Tel Aviv to grapple some more with my questions. I wasn’t ready to stay put yet, so over the following months I spent time going back and forth from San Francisco, Los Angeles, Manhattan, Zurich and St. Gallen.

With time on my hands, I read books that had been on my list, like Sapiens, Ready Player One, Shoe Dog and The Name of the Wind. I tried new things like yoga and meditation. I caught up with old friends.

While in Israel I reached out to Erik Torenberg about organizing On Deckdinners in Tel Aviv with Raphael Ouzan. Raphael and I were inundated with hundreds of applications. We kept the initial batch small and received fantastic feedback. The concept was simple: three hours of intimate chatting for anyone who was thinking about what was next career wise.

Apply to On Deck TLV here
Side note: two of the first attendees became cofounders and recently closed a seed round for their new company 🙏

What I loved most about these dinners was that everyone, no matter their background, was at some sort of crossroads in their life. Whether it was a successful founder seeking a challenge, a VP Product thinking about a move or a developer debating between joining a company and building projects. After these events, I spent countless hours meeting one on one with all kinds of folks talking about this decision process.


I left every conversation with two main takeaways: maximize learning and work with the best people possible.

I spent weeks looking for relevant opportunities where I could maximize both. One of my main criteria was finding experienced founders who had a better sense of what they were doing the second, third or fourth time around. After a fair share of meetings, emails and calls with multiple companies, I found a great fit.

I’m thrilled to be leading growth at Spoke, an early stage startup based in San Francisco. Spoke is on a mission to solve the way teams share knowledge and support each other. In essence we’re taking the traditional service desk model and rebuilding it from scratch in a much simpler and smarter way.

Here’s why I’m bullish on Spoke:

  • Team is top notch and worked together in the past.
  • Founders are serial entrepreneurs and execute fast.
  • Investors are top tier and in for the long run.
  • The market is ripe for change and the vision is huge.

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I’ll still be dreaming up side projects, helping companies launch on Product Hunt and organizing On Deck dinners in Tel Aviv, but my top priority will be doing everything I can for Spoke to grow. And I’m always available if you want to reach out.

Thank you to everyone who helped me throughout this past year. I appreciate it more than you know.

PS: If you want to chat about Spoke’s pilot program, join our team, grab coffee, ping me 👉 ben@askspoke.com.